WELCOME TO THRIVING PRACTICE PODCAST!

Global Top 5% Ranked Podcast | 215+ Episodes | 51 Countries

Welcome to Thriving Practice - the business podcast for independent healthcare practice owners who want to prevent burnout, grow profitable practices, and reclaim their time. If you're a physician, dentist, therapist, or healthcare entrepreneur struggling with practice management, leadership challenges, or work-life balance, this show gives you proven strategies for sustainable growth without sacrifice.

Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive.

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Learn to take your practice from good to amazing, while striking the right balance.

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By the Numbers

  • Global Top 5% ranking on Listen Notes

  • 215+ episodes featuring healthcare business experts and successful practice owners

  • 51 countries reached globally, making this one of the most internationally recognized healthcare practice management podcasts

  • 9 seasons of actionable strategies for practice growth, leadership development, and burnout prevention

  • Weekly episodes delivering fresh insights for healthcare entrepreneurs

  • Hosted by CME-approved educator Tracy Cherpeski, MBA, MA, CPSC

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Thriving Practice Podcast: Take back your time and grow your practice

Move your practice from surviving to thriving

 

Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244 

What does it really take to build a healthcare practice that works for you—not just a high-paying job with overhead? In this episode of The Thriving Practice Podcast, Tracy Cherpeski sits down with Paul Vigario, founder of SurfCT and a strategist who has partnered with over 12,000 practices worldwide.

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Special Feature: SNACK Episodes

One of the most popular features of Thriving Practice is our unscripted "SNACK episodes" - intimate, behind-the-scenes conversations where Operations Manager Miranda Dorta turns the tables and interviews Tracy without any preparation or planning.

These episodes give listeners an authentic glimpse into Tracy's coaching approach and problem-solving process in real-time. Without knowing the questions in advance, Tracy responds the same way she does with private clients - creating an honest, unfiltered experience that reveals her methodology, thinking, and personality.

Listeners consistently report that SNACK episodes feel like "being in the room" during an actual coaching session, making them some of the highest-rated content in the podcast's 9-season run. If you want to understand what working with Tracy is really like before investing in coaching, start with a SNACK episode.

Explore our recent episodes:

Featured
Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244
Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244

What separates a thriving private practice from one that's perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance. Getting the right patients in the door, and building systems that keep them—without the owner burning out in the process. 

Good Revenue, No Money: The Financial Clarity Gap in Healthcare Practices – A Special Snack Episode, EP 243
Good Revenue, No Money: The Financial Clarity Gap in Healthcare Practices – A Special Snack Episode, EP 243

If you make good revenue but still feel like there's never enough money in the practice, you're not broken—you're probably just missing financial clarity. In this SNACK episode, Tracy Cherpeski and Miranda Dorta get into one of the most common and least-discussed gaps in independent healthcare: the difference between having a great accountant and having a real financial strategy. 

Data Over Guesswork: What a Marketing Engineer Knows About Growing Your Practice Featuring Cameron LiButti, EP 242
Data Over Guesswork: What a Marketing Engineer Knows About Growing Your Practice Featuring Cameron LiButti, EP 242

Most practice owners know they need to market their practice—but far fewer know how to evaluate whether it's actually working. In this episode, Tracy Cherpeski sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer's precision to healthcare practice marketing strategy. 

Leading From Last Place: Why Self-Neglect Is a Practice Problem, Not a Personal Failing, EP 241
Leading From Last Place: Why Self-Neglect Is a Practice Problem, Not a Personal Failing, EP 241

In this solo episode of The Thriving Practice Podcast, Tracy Cherpeski names what too few people in medicine are willing to say out loud: the training that made you an extraordinary clinician may also be the very thing driving your burnout. She breaks down the paradox of selflessness—how the self-less provider actually delivers less sustainable care—and what it looks like to lead your practice from a place of genuine capacity rather than chronic depletion.